| Tartalom: |
http://real.mtak.hu/38896/ |
| Archívum: |
MTA Könyvtár |
| Gyűjtemény: |
Status = Published
Type = Article
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| Cím: |
CRM development in practice, customer relationship management innovation
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| Létrehozó: |
Papp, JĂĄnos
LĂĄzĂĄr, Ede
Brix, Ăgnes
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| Kiadó: |
Szent IstvĂĄn Egyetemi KiadĂł Nonprofit Kft.
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| Dátum: |
2015
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| Téma: |
HD14 Management. Industrial Management / Ăźgyvitel, igazgatĂĄs
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| Tartalmi leírás: |
This research shows a customer relationship model, which does not only implement innovative
elements into a specific supplierâs customer relationship management (CRM), but also
reorganizes the customer ser
viceâs procedure. The primary aim of the model is to increase
customer satisfaction, and to decrease the number of leaving customers, and furthermore to win
new customers. The most important results of the model is the customer loyalty measure, which
direc
tly determines the customer relationship. Furthermore the efficiency of the different
promotions, CRM elements and CRM channels, is shown by the analysis of the estimated
explanatory variableâs parameters.
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| Nyelv: |
magyar
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| Típus: |
Article
PeerReviewed
info:eu-repo/semantics/article
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| Formátum: |
text
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| Azonosító: |
Papp, JĂĄnos and LĂĄzĂĄr, Ede and Brix, Ăgnes (2015) CRM development in practice, customer relationship management innovation. Studia Mundi â Economica, 2 (2). pp. 136-148. ISSN 2415-9395
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| Kapcsolat: |
10.18531/Studia.Mundi.2015.02.02.136-148
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