| Tartalom: |
http://real.mtak.hu/29518/ |
| Archívum: |
MTA Könyvtár |
| Gyűjtemény: |
Status = Submitted
Type = Article
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| Cím: |
Tackling heterogeneity in consumer willingness to pay for food attributes: an application to traditional foods
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| Létrehozó: |
Balogh, Péter
Gorton, Matthew
Popp, József
Lengyel, Péter
Békési, Dániel
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| Dátum: |
2015-04-01
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| Téma: |
H Social Sciences (General) / társadalomtudomány általában
HB2 Microeconomics / mikroökonómia
HB5 Mathematical economics / matematikai közgazdaságtan
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| Tartalmi leírás: |
Reflecting growing interest from both consumers and policymakers and building on recent developments in Willingness to Pay (WTP) methodologies, we evaluate consumer preferences for a traditional food product. Specifically this draws on stated preference data from a discrete choice experiment, considering the traditional Hungarian mangalitza sausage. A WTP space specification of the generalised multinomial logit model is employed, which accounts for not only heterogeneity in preferences but also di?erences in the scale of the idiosyncratic error term. Results indicate that our specification is especially useful, as it yields ? unlike models with simulated WTPs ?easily interpretable WTP distributions. Empirical findings reveal significant preference and scale heterogeneity. Importantly, by capturing respondents? observable characteristics that influence their WTP for specific product traits, our approach makes it easier for marketers and policy makers to identify and target promising consumer segments.
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| Típus: |
Article
NonPeerReviewed
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| Formátum: |
text
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| Azonosító: |
Balogh, Péter and Gorton, Matthew and Popp, József and Lengyel, Péter and Békési, Dániel (2015) Tackling heterogeneity in consumer willingness to pay for food attributes: an application to traditional foods. Food Policy. pp. 1-36. ISSN 0306-9192 (Submitted)
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